A pretty effective marketing technique for any event that comes to town is to have a parade promoting the event, as we've seen a few times in San Miguel. After dinner, as we were leaving our Italian restaurant, we saw a flotilla of pickup trucks with baskets and live flame throwers in them. It turns out this weekend is the Guanajuato Hot Air Balloon festival. Saturday night is the "
noche magica" (magic night) where they illuminate the balloons at night. It's on our calendar.
Flame throwing Balloonists on the streets of Guanajuato
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